Monthly Archives: September 2013

ROI from Social Technologies (Microsoft Sharepoint)

Social technology implementations can yield countless benefits to businesses investing in them. In terms of performance and economic measures, these benefits are known as the return on investment (ROI). ROI rates allow a company to analyze the rates of return on money invested in a specific area such as social technology and decide whether or […]

Social Media Monitoring Tools

By now we are all aware that the majority of organizations nowadays are making some use of enterprise 2.0 tools in order to improve their business processes. But essentially how effective are these? In order to find out, organizations usually make use of different social media monitoring technologies in order to assess their social impact. […]

Signal vs. Noise Value Levers

This week’s blog post will focus on an organization from the professional services sector and their use of a blog in order to enhance their business operations. The organization that will be explored is 37 Signals. 37 Signals is a private held web application company based out of Chicago, USA. The company launched in 1999 […]

Value Levers in Non-Profit Organizations (Oceana)

Social media value levers have been discussed in detail among commercial organizations in other blogposts but never in relation to non-profit organizations. Non-profit organizations rely heavily use of social media techniques and enterprise 2.0 processes. “These organizations are social by nature: they depend on social connections and personal appeals to enlist volunteers and to raise […]